Passion and Business

Passion according to Merriam–Webster.com dictionary is an ‘intense emotion, compelling action. It is deeply stirring or ungovernable’.
Passion is an unexplainable feeling that propels own to act with affection for something.

In recent times, it has become a norm to start a business based on those things you are passionate about. Some people have argued that passion based businesses are not 100% foolproof from failure infact, they might just be the first to fail. I quite agree with this.
I am a strong advocate of starting a business based on your passion provided; your idea (Passion) has been;

1. Tested for business viability – • Are there people that require your services or products?
• Is there a market for the idea enough to bring in profit?
• Who is your target market for the business?
• Your idea (passion) a product or service?

2. A good business Model – What services and products are you offering and how do you intend to package it to your customers/Clients.

3. Having a clear business structure: Make sure all documents are in place concerning your business. It is also very important that you get the proper advice on the right business structure you should have at the beginning of your business registration as your taxes are affected by the business structure you have.

In business when everything about running your business becomes difficult and there seems to be no headway, Passion is what motivates and energizes you to stay on track and succeed. Passion removes the word ‘Quit’ from your options. Passion reminds you of the reason why you are in business; which is the love of what value and benefit you bring to the lives of others. The money you get from your business is secondary as an entrepreneur that is passionate about her business.

In conclusion, starting a business based on your passion is not always foolproof that the business will instantly be profitable. The business needs to have a solid foundation just like any other business out there. The major difference between your business and others out there is that you have started your business based on your talent, purpose and passion.

If there is no passion in your life, then have you really lived? Find your passion, whatever it may be. Become it, and let it become you and you will find great things happen FOR you, TO you and BECAUSE of you.
– T. Alan Armstrong

To Your Success