Introduction to Social Media Optimization: A Tool for Business Success

You must have heard about Search Engine Optimization (SEO). This is a tool that every successful webmaster knows about and use. It is used simply to increase the rank of their website or blogs on search engines like Google, Yahoo, Bing, MSN and others. In order to do this, webmasters perform some tasks (such as keywords, internal & external linking, permalinks, design, niche etc) that make search engines to give their website an ‘authority’. Sites or blogs with higher ‘authority’ are the ones you find on the first page of your search engine when you conduct specific searches.

Now to our focus for the day, what is Social Media Optimization? Social Media Optimization (SMO) is one of two online methods of attracting visitors to your website, forums, blogs etc. The other method is Search Engine Optimization (SEO). SMO is a set of methods for attracting visitors to your website, blog, forum, groups etc by promoting and publicizing it through social networking sites or bookmarking sites. SMO is a subset of social media marketing, which is promoting and publicizing products and services in general through the use of social media.

There are two categories of SMO methods:

1. Social Media features added to the content of the website, forums or blogs itself. This includes: RSS feeds (http://en.wikipedia.org/wiki/RSS_feed), Social News (http://en.wikipedia.org/wiki/Social_news) and sharing buttons.

2. Promotional activities in social media including blogging

(http://en.wikipedia.org/wiki/Blogging), commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.

Social Media Optimization is considered an integral part of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Increasingly smart businesses are integrating Social Media participation as part of their knowledge management strategy (i.e. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). As a female entrepreneur why not make your business more successful. Get involved in Social Networking sites today and build your brand, help more people, have a network of people and increase sales of your products and services. Social Networking sites and the internet has come to stay. You really need both essentially.

Finally, Social Media is a big tool which is built on the foundation of Social Networking sites. One good thing is that you can make good use of it. It all begins with this introduction, then latter the basic and further learning and usage. To get more information about Social Networking sites, it is important you start with this http://www.adesojiadegbulu.com/social-networks

About the Author

Adesoji Adegbulu is a consultant and a resource person whose interest is in Inspirations (for living), Entrepreneurship (blogging, Finance), Internet Marketing, Social Media, Web developing and Engineering. This is what he does on www.adesojiadegbulu.com