Are They Ignoring Your Marketing?

Nothing’s worse in business than pouring your heart into your new program or product, writing your sales page, setting up your email campaign and finally hitting the “send” button, only to be…ignored.

Ouch! It hurts, doesn’t it? And it often triggers feelings of insecurity, doubt and fear, along with feeling disappointed, like all of your efforts were wasted and even a little embarrassed.

As bleak as this scenario sounds, all is not lost.

What you need to know is exactly WHY your peeps are ignoring your marketing, and what you can do to save your launch.

Here are three quick and simple tips you can use if you’re not getting the response you want from your marketing. Use them to keep your mindset, your emotions and your actions in alignment with your highest and greatest good and you’ll find that your audience begins to respond positively to your marketing!

Tip #1 Don’t Go To The Dark Side
Listen closely here…Getting a less than desired response to your marketing doesn’t give you permission to go “all negative” about yourself, okay? It doesn’t mean people don’t like you, that you’re not good enough or that you’re not cut out to be successful.

See it for what it is: Feedback as to how clear your marketing message is, how well defined your niche is or how compelling your marketing copy is. YOU are spectacular. Your marketing? That can easily be fixed or changed so not to worry.

Tip #2 Give Your Campaign A Quick “Mirror Test”
The Mirror Test is simple: Does your marketing message mirror what people say they want, or does it mirror what YOU think they need?

It’s tough to have a clear perspective about this so get someone else’s opinion. Best if you can have a marketing expert review your website copy, emails and other materials and give you honest feedback. An alternative is to have someone who is your choice client give you feedback. But, here’s a tip: don’t ask them if they like it or not. They don’t want to hurt your feelings. Instead, ask them if your materials would motivate them to take action and if not, what WOULD they need to read or hear to say, “Yes.”

Tip #3 It’s Not Too Late To Save Your Campaign
The beauty of marketing online is you can switch your story line, marketing message or call to action with just a few keystrokes. Don’t be afraid of what people will think. If they haven’t been paying attention they won’t notice anyway, right? So no worries.

For example: One of my Platinum clients was recently experiencing disappointing results getting people to sign up for her preview teleseminar. After reviewing her emails I made a few simple changes that resulted in doubling the amount of people signed up for the call within just a few days.

Even With Personality Driven Marketing You Can’t Take It Personally!
We women invest our heart and soul into everything we do, so it’s natural for us to take a negative result personally. Ladies, please, allow yourself to relax into this truth: marketing is a journey, not a destination. Use the results you’re getting as feedback to help you connect more deeply with being decisive, responding quickly to what your audience wants and gaining ever greater clarity about how you communicate the benefits of working with you.

Article reproduced with permission from Kendall SummerHawk, Million Dollar Marketing Coach. “Would you like to learn more simple ways entrepreneurs can brand, package and price their services to quickly move away from ‘dollars-for-hours work’ and create more money, time, and freedom in their businesses? Check out my web site, http://www.KendallSummerHawk.com, for free articles, free resources and to sign up for my free audio mini-seminar “7 Simple Steps to Create Your Multiple Streams of In-come “Money and Soul” Business”